Alexis Larinda Carney
Aug 14, 20222 min
Updated: Aug 23, 2022
Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales.
A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product.
A street team is a group of passionate people who promote and market an event, product, etc…
In some industries, street teams are hired and paid to do grassroots marketing. In the music industry, street teams generally aren't paid.
A street team is a grassroots team, usually comprised of a group of an artist's fans, who volunteer to promote a band or album. The street team is dedicated to supporting the artist and their career and wants to see them succeed. A street team is a type of street marketing.
Usually unpaid, street teams for bands and artists are still often composed of students who are rewarded with free band merchandise or show access in exchange for a variety of actions: placing stickers and posters in their communities. bringing friends to the shows.
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media.
Nowadays, street teams don't have such a literal definition. Instead, they're deployed largely online to spread the word about a product or brand.
Working a combination of both online and offline tactics, street teams help get the word out on a much more personal and direct level.
Hanging posters and other promotions materials around town
Distributing flyers at relevant concerts and shows, and throughout local businesses
Posting and sharing stickers with friends
Inviting online followers to events, and to engage with the accounts they’re promoting
Sharing links and fliers on social media, websites, or to contact lists