Alexis Larinda Carney
Aug 14, 20221 min
Updated: Aug 23, 2022
End pitching with a surprise
People buy on emotions
Might make them forget or put aside anything they didn’t like
Start off with the aspect that takes their breath away to set the mood.
Ask questions in terms of quizzing about offering or industry so the client remembers details.
Help clients see themself in the final result (surprises can help).
Saving the best for last with difficult requests/ending strong when things are going well increases the urge to experience that feature.
Create momentum when pitching. Offerings don’t start or end with the deal, it’s someone’s whole experience or memory.
Create some type of token for clients to have an extra memory of the moment such as photos, graphics, or gifts.
Even the biggest budgets in the world can’t buy everything. There will always be a compromise.
In negotiations you must recover right away. The secret is to never show any flaws, never show any doubts, never look surprised, or else the other person senses it and takes advantage.
If negotiating as a team you must put a united front. Must have values aligned. And need to look for this in any partnership.
What does the value of your time mean if it is always freely available? Setting boundaries with partnerships for mutual exclusivity aligns focus on each other’s values.