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Grassroots Marketing is a specific focus on a curated, targeted, and niche audience for high intent buyers.
Grassroots Marketing elements cover Brand Planning, Campaign Strategy, Influencer Marketing, + Media Training.
Services also built into Grassroots Marketing are Content Marketing, Music Marketing, Inbound Marketing, Lifestyle Marketing, Performance Marketing, & Permission Marketing.
PR, Copywriting, Consultations, & Reports are provided as relevant to your needs. Company Cookbook and Support Group are accessible to you as well depending on the project.
Throughout the process, my team and I make sure that our guests feel welcome and accepted. Grassroots marketing provides insight for a systematic study of the existing network to build a future sustainable niche strategy: estimation, projection, and sales. From qualifying buyers to offering customer support, advice and support are available every step of the way.
Price is based on market value of profitability potential, length, and time spent on the project.
I use a balance of value based pricing (when you justify your cost by what goes into the offer), and market based pricing (when you justify your costs by what else is on the market). For example, I can be doing hours of work to follow up for every 15 minutes we meet + I have a team that work in shifts on your case as well.
Typical monthly retainers with a PR or Growth agency will range between $2,000-$5,000 on the low end. Fees can go all the way up to $20,000-$50,000+ per month depending on the scope of work and value provided. Consultants can charge around $3,000 to $15,000 for a complete business plan. For larger corporate projects, expect to see costs ranging $25,000 to $50,000+.
Consultation prices are currently $69 Quickie Special for 15 minutes, $150 for 30 minutes, $300 for 1 hour, & $600 for 2 hours. Consultations give you meeting time, relevant summary reporting, meeting notes, & optional video material.
I collaborate with or outsource other marketing companies on your behalf for execution on Grassroots Marketing services.
The costs of your marketing spend are not included in any pricing, except for PR packages, retainers, & trial/demo including the price of syndication.
I only do consultations, copywriting, PR, and reports in house. I can outsource for everything else to oversee the process on your behalf when needed.
Free Strategy Sessions
Thirty Minutes - First Meeting is Complimentary*
TAM Sheet - Total Addressable Market
*unless otherwise offered
Strategy Sessions are given for free in exchange for you letting me film this experience to promote myself and my team, and we will also provide you with video content that you can use to cross promote or promote yourself.
Click here to go to strategy session booking page.