Performance Marketing means paying for measurable results. This means hitting key performance indicators.
Performance Marketing elements cover Analytics, Brand Tracking, Crisis Communications, Dashboard Development, Environmental Sustainability, Lead Tracking, Pay Per Click Ads, Playbooks, Research & Development, + Strategic Planning.
Services intertwined in Performance Marketing as relevant are Content Marketing, Music Marketing, Permission Marketing, as well as Inbound Marketing.
PR, Copywriting, Consultations, & Reports are provided as relevant to your needs. Company Cookbook and Support Group are accessible to you as well depending on the project.
The value of an offer is not measured by its price but by the emotions it creates. The presentation of content is based on emotions and storytelling. Each of a business's offers has a story to tell. To present your work in the most vivid way I arrange video and innovative tools that capture an environment designed for high performance results.
Price is based on market value of profitability potential, length, and time spent on the project.
I use a balance of value based pricing (when you justify your cost by what goes into the offer), and market based pricing (when you justify your costs by what else is on the market). For example, I can be doing hours of work to follow up for every 15 minutes we meet + I have a team that work in shifts on your case as well.
Typical monthly retainers with a PR or Growth agency will range between $2,000-$5,000 on the low end. Fees can go all the way up to $20,000-$50,000+ per month depending on the scope of work and value provided. Consultants can charge around $3,000 to $15,000 for a complete business plan. For larger corporate projects, expect to see costs ranging $25,000 to $50,000+.
Consultation prices are currently $69 Quickie Special for 15 minutes, $150 for 30 minutes, $300 for 1 hour, & $600 for 2 hours. Consultations give you meeting time, relevant summary reporting, meeting notes, & optional video material.
I collaborate with or outsource other marketing companies on your behalf for execution on Performance Marketing services.
The costs of your marketing spend are not included in any pricing, except for PR packages, retainers, & trial/demo including the price of syndication.
I only do consultations, copywriting, PR, and reports in house. I can outsource for everything else to oversee the process on your behalf when needed.
Free Strategy Sessions
Thirty Minutes - First Meeting is Complimentary*
TAM Sheet - Total Addressable Market
*unless otherwise offered
Strategy Sessions are given for free in exchange for you letting me film this experience to promote myself and my team, and we will also provide you with video content that you can use to cross promote or promote yourself.
Click here to go to strategy session booking calendar page.
Already met? If in good faith you believe another strategy session is needed to address if a service is right for you then I might do another session with you, and you may fill out the form to request that session. If not, please contact me online to request a quote, or go ahead and buy a consultation or subscription.