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About Deaf Child

Named 1 of Best Louisiana Teams 2022-2024 by startupill, Best Startup U.S., Aero Leads, & inven - est. 2013.

I am Alexis Larinda Carney (Lexie). AKA "that crazy chick," "always going off," "just trying to get attention," "keeps talking about being Deaf..."

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I earned my Bachelor of Science from Loyola University New Orleans in Music Industry Studies & Business Administration + over 50 marketing or sales certifications (49 are currently active). I study how people find, interpret, then act on different forms of communication (semiotics).  I am a Growth Analyst that works with companies to provide the data & tools needed to thrive.

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Full funnel growth, go to market strategy, graphic design,  development & data projects, street team, PR​​​

I'm a Hard of Hearing 30 year old. Born in Meridian, MS. Moved to Philadelphia, MS when I was 11. Moved to New Orleans, LA when I was 12. Been here ever since.

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Deaf Child's mission: make music, bring people together, support communities. Deaf Child is my DBA. The name comes from my complete Deaf Gain in my left ear (partial Deafness in right) since birth. I am Sensorineural Deaf.

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My work is named after my nickname and feelings as a Deaf Child raised in a hearing world.​

My Team & I Work Hard

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Unfucking My Life

Anyone who knows me knows I struggle with anger management and I really fucking hate people. 

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Moving from "family" who would talk me down so hard even trying to tell me I am nothing and telling others I am unemployed even when I was closing $1,000 - $15,000 contracts to a community that fully supports my business showed me that changing your circle can change your whole life.

My Affiliate Team

Alex C • Alex M • Allison • Desireé • Hillary • Jamie • Sarah •â€‹ Scott • Sebastian • Veronica

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I'm Deaf (HoH), Veronica is Deaf, Scott is Deaf, Sarah is Deaf (HoH), and Hillary is deaf (HoH). Veronica, Scott, and Sarah are fluent signers (ASL | Contact or Pidgin Sign | SimCom).

 

My Affiliate Team works with me online, plus Shah is my in house IT guy. Shah produces electronic music, plus previously ran a sound rental company.

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Is Deaf Child really the 1st Deaf Owned Marketing Team?

Deaf Child is the 1st Deaf owned marketing company that has an in house team that I know of. If or when I find someone who started before me I will update this. By definition freelancers and consultants are businesses, so if you want to be technical you could say since I am not the first person, I am not the first company. But I did build the first marketing organization with a Deaf owned team.

I am 1 of 4 Deaf Owned Marketing Teams that I know of

There are millions of Deaf people out there, many of us working in the field of marketing. If you want a Deaf owned marketer, but not sure if Deaf Child is right for you, please check out:

1. The first Deaf marketing consultant started 1998, before access to ASL interpreters was legalized by ADA - MJ Williams

2. Deaf women & LGBQTIA+ owned since 2017 (I'm queer as fuck too), Business Experience & User Experience - dozanü

3. Deaf owned graphic design and website company since 2017 - Leap Forward Web

4. Deaf owned marketing company since 2017, Web Dev - Chilmarketing

5. Deaf women entrepreneurs

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Know of a Deaf marketing team not on this list? Please please let me know so I can add them!!! Know of a Deaf marketing agency that started before me? Please let me know so I can issue a correction!!!

I've Worked on Projects with:

DBA Deaf Child or as Self - Big Easy Magazine, Dragon's Den, Freret St Fest, Hi Ho Lounge, Jefferson Parish Environmental, Jerry Garcia Band Cover Band (JGBCB), J-Ink Productions, Joey Van Leeuwen, Julie Do, Machine Kids, MPB Jazz, Nemes, New Orleans Musicians' Clinic, Nick Serena (Astro Inn), Niklas Stadler, Nola Cantina, Outburst Consulting, Paper Bison, Santa Barbara Records, Shah, Simple Play Presents, The Howlin' Wolf, The Khan Law Firm, The Law Office of Christopher Szeto, The Orpheum Theatre, Tipitina's, Treme Coffeehouse, Vibe Doctors, Zoogma, 504 Experience, 504 Experience Tours

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Seriously Sik Sound Rentals - Elsa, Ky, Museum of New and Old Art, Nola Healing Center, Nondi

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Horn & Tail EDM Co - Christian Martin, Chuck Love, Claude VonStroke, DJ Madd, Doc Martin, Gina Turner, Ivy Lab, Juss B, Justin Martin, N-Type, LTJ Bukem, Marbs & Porkchop (Desert Hearts), OM Unit, Roni Size, Scuba, Seven 

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• Full Funnel Growth - Body Sculpt, CEED, Echo Cast, InMode, Tea Forte, Quality Water Group
 

Funk Baby - Bowery South, Jammy Packs, Jazz in the Park, Mannie Fresh, Robert Glasper Experiment
 

Munck Entertainment - Jazz Fest Live

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• & more -  View a project case study! 

About the Deaf Child Name

When my mom found out I was Deaf, they asked her about noticing that I couldn't hear her. She said I have three kids none of them listen to me! 

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This concept of falling through the cracks in support systems has applied to many aspects of my life: healthcare, education, relationships, quality of living, and working conditions. 

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The idea behind doing business as Deaf Child comes from Deaf Gain and growth. It started out as a way to speak up for people who don't have the resources to speak up for themselves. 

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Obviously there's the Hard of Hearing aspect. I could keep it light and say that "child" is in the name because I look young or I want to approach problems with a childlike curiosity. But really it is because in some ways I feel like I had to grow up early for myself. 

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The name Deaf Child is a reminder to not just catch things when they fall between the cracks, but to actively nurture development for a flourishing environment. 

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I am Alexis Larinda Carney: Lexie is my nickname, Deaf Child is my DBA. My mission is to make music, bring people together, and support communities. Can I help you?

While I work in a variety of industries, music marketing is my niche

​I'm tired of issues we can control happening because we "had no other choice," "didn't know better," or "don't care." Corrupt companies such as AEG and Live Nation now run most of the live music shows in the United States. In a world where Black Rock basically owns every major corporation, and all of our major music distribution funds are going towards messed up causes such as anti lgbqtia+ orgs, anti marijuana lobbyists, anti abortion groups, etc., is it even possible to make music without selling out? 

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I have been struggling with ableism, audism, abusers, rapists, and rape culture in my own life; the music industry is a microcosm. 

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I started out working on projects I didn't fully agree with, because I wanted to be "professional." However, by doing that I was only ever part of the problem: another pawn in the game of exploitation, for the sake of art or capitalism? Either way just trying to get by in a society that struggles day by day. It wasn't until I stopped working on things because I thought I had to to make a living, and then focused on where my values aligned that I actually made a living. I excused what I did that I knew was wrong for the sake of making it. But my business didn't get stable. Not until I could balance short term profits and long term sustainability.

Community support

Online Payments and Financial Support:

​• Cash App $AlexisLarinda

​• PayPal via deafchildpresents@gmail.com 

​• Venmo @Alexis-Carney

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Author of:

• 60 Hour Marketing Challenge | February 2021

 Cheap $hit | May 2021

• Street Team Secrets | May 2021
 

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Recognition Received:

​• startupill | 32 Best Louisiana Events Startups – The Future of Events | October 2021

• Best Startup U.S. | 46 Best Louisiana Events Companies and Startups | March 2022

• Aero Leads | Top Advertising companies In New Orleans | April 2023

• Aero Leads | Top Events companies In New Orleans | April 2023

• inven | Top 25 fashion PR consultancies in Louisiana | July 2024

• inven | Top 25 High-Performing PR Companies in Louisiana | July 2024
 

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Interview about Deaf Child:

​• DeafandHOH.com | Member Monday | February 2020

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Published by:

​• Big Easy Magazine | The Heart of Business is Femininity | October 2018

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Interviews by Deaf Child: 

• Paris M. Hatcher | How Artists Influence Communities | September 2018 

• Monalicious (Mona Magno) of FreeMusicForFreePeople (FM4FP) | How Artists Influence Communities | September 2019

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Inspiration from: 

• Karen Lozinksi | How Artists Influence Communities | March 2018

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Work Cited by: 

• Davis Phinney Foundation for Parkinson's | [Webinar Recording] Living with Parkinson's Meetup: September 2022: Ableism, Enableism, and Q&A | September 2022

• Indiana Lee for Adam Harkus | Beyond the Music: Overlooked Business Considerations for Independent Musicians | April 2023

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Member of: 

• What's Nola Doing? | Admin | October 2017

• Marketing Meetups | Admin | February 2021

A Pixel in the Bigger Picture

• BuzzFeed | 28 Reasons why New Orleans Rules all Year Long | May 2013 

• Nola.com | New Orleans March Against White Supremacy Hot but Peaceful | August 2017

• Nola.com | Engage Don't Rage: More than 1000 March Peacefully in New Orleans to Protest White Supremacy | August 2017

• Jazz and Heritage Fest | Sync Up Conference Participants | January 2018

• From L.A. to N.O.L.A. | Krewes of Babylon and Muses Parades 2019 | March 2019

• Very Local New Orleans | Photos: Marching Krewes Dance to get the Blood Flowing, Literally | August 2019

• From L.A. to N.O.L.A. | Krewe of Tucks Parade 2020 | February 2020

Typical Duties as a Consultant, Analyst, & Marketer may include:

  1. Develop and implement marketing strategies and initiatives aligned with the overall business strategy

  2. Planning, directing, and coordinating all marketing functions

  3. Managing the accumulation and consolidation of the online presence for the business

  4. Providing management with information vital to the decision making process

  5. Managing the budget process for advertising

  6. Assessing current marketing operations, offering recommendations for improvement and implementing new processes 

  7. Evaluating the effectiveness of marketing and supporting databases as needed

  8. Developing and monitoring business performance metrics

  9. Overseeing regulatory reporting, frequently including tax planning and compliance

  10. Ensure legal compliance throughout advertising in accordance with relevant laws

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