Consultations & PR 2013 - 2022 Montage
What has growth looked like for me?
Deaf Child est. 2013 as the first Deaf owned marketing team in the U.S.
Jan 2013 1st show planned for April 2013.
That year I funded several different shows at several venues in New Orleans from Dragon's Den to HiHo Lounge.
At this point I was doing shows quarterly.
I graduated from Loyola University New Orleans with my Bachelor of Science in Music Industry Studies and Business Administration May 2016.
Shortly after I began working with a production company that owned several events, a record label, and was an umbrella management company for a local artist. At this point I was in charge of handling all of the marketing efforts for these companies on top of 1 to 3 shows a week.
Cue the burn out.
With so much day to day labor to do, I didn't have enough time to not only stay on top of relevant industry studies to stay updated on techniques, but also to analyze the work I had done.
My whole life was scheduled, rinse, and repeat. No time for changing.
I had to make that time, so I stepped down from my role in execution to focus more on analytics.
However, I had to finish the work on contracts I already signed, which wrapped up December 2018.
Finally understanding what Tolkien meant by saying Bilbo was stretched thin like too little butter on too much toast, I just barely covered my expenses (2 weeks late) for the last show I was throwing. I knew that this was unsustainable and I was heading towards problems.
Since 2019 I have been focusing on how to make marketing sustainable. I stopped spending my money on throwing shows and put all that effort into more online classes from industry leaders such as Common Thread Collective and Depesh Mandalia to better understand where my money is going, how to use it more effectively, and how to tell if what I am doing is even working.
I am extremely proud of the professional growth I have made since 2020.
I released a book last year, started booking paid consultations, sold my first PR deal, and then this year closed on my biggest retainer contract I have ever sold!
I wanted to start expanding, but just barely becoming sustainable myself I obviously didn't have the funds for salaries. So this year I started an Affiliate Marketing training program to offer free consultations and commission in exchange for promoting me.
I have been posting non stop all year to show my affiliates that if I can do it, they can do it. I have used the exact same material I give them to make a living this entire year.
This has evolved into a full service team on standby to help troubleshoot marketing.
Now that I am travelling into uncharted waters so to speak, I am not sure what my future will hold.
I just know I want to share my future with people who care. If you care, I would love it if you signed up for my contact list. You'll get free marketing information such as eBooks I wrote, plus be in the know of everything I learn and want to share with you.
Go to noladeafchild.com to connect with me. I appreciate you!
Tips appreciated: Venmo, PayPal, and Cash App linked at noladeafchild.com
