This program provides a systematic framework for diagnosing and fixing underperforming digital advertisements. Using the fundamental revenue equation—visitors times conversion rate times average order value—you will learn how to identify exactly where your marketing funnel is losing money. The course covers practical solutions for low ad visibility, poor click through rates, and stagnant landing page performance. You will also learn to calculate ad cost caps based on your order values to maintain profitability and achieve a sustainable return on ad spend.