This technical course teaches the mechanics of rich data and its role in modern search engine optimization. You will learn to identify different types of structured data, understand the Schema.org vocabulary, and implement JSON-LD code to enhance website visibility. The curriculum covers the practical use of rich data generators for those without coding backgrounds, while also providing technical tips for manual code drafting. Finally, the course explores the shift toward AI Optimization (AIO), explaining how structured data allows AI models to crawl and interpret content more effectively for better discovery in generative search results.