This program explains the principles of Conversion Rate Optimization (CRO) and its role in digital business growth. You will learn how to analyze user behavior, optimize landing pages for specific actions, and distinguish between different testing methodologies like A/B and multivariate testing. The curriculum focuses on the logic behind running controlled experiments and how to use data to make informed marketing decisions rather than relying on guesswork. By the end of this course, you will have a structured approach to identifying friction points and improving user experience to increase conversions.