This program provides a technical and strategic breakdown of Demand Side Platforms and Over The Top advertising. You will learn the core differences between these ecosystems and how to navigate automated marketplaces to reach specific audiences. The curriculum covers specialized workflows for Amazon DSP, The Trade Desk, and Google DV360, focusing on data driven targeting and inventory management. Designed for marketers looking to scale, this course provides practical methods for optimizing spend and measuring brand impact across streaming and display channels. This course is designed for those who can handle $10,000 - $50,000+ ad budgets for DSP (OTT can get started for about $1,500 - $3,000), the current minimum standard budget for these platforms as of 2026. Other advertising platforms are recommended for those with smaller budgets.