This program provides a practical roadmap for marketing professionals aiming for the C-suite. It clarifies the shift from executing campaigns to overseeing an organization’s entire marketing ecosystem. Participants will learn to identify key revenue drivers, develop brand positioning strategies, and master the balance between tactical management and high level leadership. The curriculum also outlines specific career progression steps, focusing on the skills needed to move up the corporate ladder and succeed in executive roles. This class is not only beneficial for those looking to grow their marketing careers, but also helpful for those hiring high level marketing executives to be refreshed on what to look for from someone performing as or on the path to become CMO.