This program provides a practical roadmap for launching and managing a merchandise line. It details the decision making process between drop shipping, print on demand, and in house production while establishing realistic pricing that ensures profitability. The curriculum covers the logistics of selling across different platforms, including online stores, event tables, and physical pop ups. Participants will also learn how to optimize the customer journey through transparent delivery policies, simplified checkouts, and effective promotion strategies tailored for the music and creative industries.