This program provides a structured approach to event promotion within the music industry. It covers the mechanics of local calendar listings, the execution of sponsorship deals, and the implementation of referral programs to drive ticket sales. Participants will learn how to build digital communities through event groups, leverage existing contact lists for direct outreach, and manage targeted social media campaigns. The curriculum also details methods for coordinating with artist teams to ensure promotional alignment and using lead magnets like music teasers to capture attendee interest.