This music marketing program provided direct strategies for promoting your work and live events. You will learn to coordinate album releases, market local concerts, and manage regional tours effectively. The curriculum covers the technical infrastructure of the industry, including music distribution platforms and performing rights organizations like BMI and ASCAP. We also analyze digital growth tactics on social media, specifically looking at TikTok trends, the impact of music videos on sales, and the necessity of merchandise for sustainable revenue. Finally, the course provides instructional methods for after marketing to maintain your presence after the initial release cycle concludes.