Build a sustainable career on the road with this comprehensive guide to tour booking and promotion. This course breaks down the pros and cons of hub and spoke vs. regional expansion models to help you target new fans effectively. You will learn how to identify venues with built in audiences, calculate ticket allocation based on room capacity, and manage the complex logistics of travel. The curriculum emphasizes a long term planning cycle of six to twelve months, providing a step by step checklist to ensure every show is both professionally managed and well marketed.