Build a sustainable career on the road with this comprehensive guide to tour booking and promotion. This course breaks down the pros and cons of hub-and-spoke vs. regional expansion models to help you target new fans effectively. You will learn how to identify venues with built-in audiences, calculate ticket allocation based on room capacity, and manage the complex logistics of travel. The curriculum emphasizes a long-term planning cycle of six to twelve months, providing a step-by-step checklist to ensure every show is both professionally managed and well-marketed.