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Mon, Aug 22

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Zoom

Music Marketing Webinar

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Music Marketing Webinar
Music Marketing Webinar

Time & Location

Aug 22, 2022, 6:00 PM – 7:00 PM CDT

Zoom

About the event

Why do visitors, sales, and amount of purchase(s) contribute to revenue?

We are gonna apply Common Thread Collective's profitability formula to every aspect of the music industry: Revenue = Visitors X Conversion Rate X Average Order Value.

Rough Schedule:

Roles & Functions of Music Business (10 to 15 min)

1. Artist Manager

2. Tour Manager

3. Record label

4. Publishing

5. Marketing

6. Attorneys

Record Labels (15 to 20 min)

- What makes a good or bad record label?

- What do record labels look for in artists?

- Studios, production, & distribution

- How record labels are structured

- Intermediaries in music business

- Managing intellectual property

- Understanding copyright law

- How do record deals work?

- What is an advance?

- Company culture

- Music publishing

- Show promotion

- Planning tours

Marketing (10 to 15 min)

- What to look for from a marketing agency

- How marketing agencies qualify leads

- The role of social media

- Content creation

Questions/Overflow time (5 to 25 min)

Schedule


  • 10 minutes

    Roles and Functions of Music Business


  • 20 minutes

    Record Labels

2 more items available

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