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Graphics in Branding

Updated: Aug 23, 2022

The messages people internalize from content goes beyond design and wordplay. Intentions guide both customers and businesses in making decisions. The power of a brand lies in what others have learned, felt, seen, and heard about the brand as a result of their connection over time.

Brand image, the perception that is formed in the stakeholder's mind about a product/service/company, is the collaboration of elements in forming a bigger picture of brand identity.

Give the branding an entrance through aesthetics: art, style, and form. Reaching out to people is more than just sending a message. Tell people what to do. Presentation of ideas inspires others to act on compatible messages. Motivate with hook plus call to action.

Communicating with the right people at the right time pools resources to move projects forward. User experience is the ultimate deciding factor for positive action. Organize both the support and the presentation of ideas to be carried out for people’s use. Attributes demonstrate the potential productivity of people coming together for a purpose.

The difference between recognition and recall is that recognizing the brand requires responding to a brand element directly, while recalling happens when someone has a reason to think of a brand and can identify the brand without a visual cue. Recognition is the root of recall.

Creative processes drive every industry. Everyone uses strategic decision making to make things work at different times. Illustrating thoughts is a way to share information with others. Graphics in branding represent how a background and mission behave together.


Illustrations: Maya Jevans

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