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Deaf Marketing

Pay as you go

15 minutes minimum

About

Are you Deaf looking for marketing?


Deaf representation and accessibility are hard to come by. That's why I started the first Deaf owned marketing team in the U.S. during 2013 with the belief that it's imperative to support other Deaf people!


Are you hearing seeking Deaf consultance?


You can expand your market share by 15% when you include the Deaf community with access via captioning your video content, providing access to ASL interpreters to meet your guests' accommodations, and hiring Deaf people to collaborate with you.


Deaf focused marketing is here to provide Deaf representation, particularly in niche markets such as the music industry.


In the Deaf community, I identify as Hoh to acknowledge and inform of my hearing and oral privileges. In the hearing community, I prefer to identify as Deaf for my own access as I find my Hohness is used against me to deny my access in society.


Let me know if you need an interpreter. I'll pay for interpreter. I speak English and sign on a scale of ASLPI 1 or 2. Deaf teammates are on standby who can sign fluently in ASL. No matter where you are in your Deafhood journey, my goal is to put together a team that accomodates your needs.


Primary elements of Deaf Marketing are ADA Compliance, ASL Marketing, Connection to Deaf/Blind Community, Deaf Accessibility, Deaf Advocacy, Egalitarianism, & Equity.


Deaf Marketing Services incorporates Consensual Sales, Grassroots Marketing, Lifestyle Marketing, Inbound Marketing, Full Funnel Growth, Content Marketing, along with Music Marketing.


PR, Copywriting, Consultations, & Reports are provided as relevant to your needs. Company Cookbook and Support Group are accessible to you as well depending on the project.



 


What's important for representation is to provide memorable experiences that are not only easily accessible to you, but also shows your experience. My bicultural team is constantly looking for the most efficient and innovative tools to enhance your access and tell your unique story. Thanks to technology advancements and the help of professionals, you can capture the heart of your project's story and choose how others are invited inside.



 


Price is based on market value of profitability potential, length, and time spent on the project.


I use a balance of value based pricing (when you justify your cost by what goes into the offer), and market based pricing (when you justify your costs by what else is on the market). For example, I can be doing hours of work to follow up for every 15 minutes we meet + I have a team that work in shifts on your case as well.



 


Typical monthly retainers with a PR or Growth agency will range between $2,000-$5,000 on the low end. Fees can go all the way up to $20,000-$50,000+ per month depending on the scope of work and value provided. Consultants can charge around $3,000 to $15,000 for a complete business plan. For larger corporate projects, expect to see costs ranging $25,000 to $50,000+.


Consultation prices are currently $69 Quickie Special for 15 minutes, $150 for 30 minutes, $300 for 1 hour, & $600 for 2 hours. Consultations give you meeting time, relevant summary reporting, meeting notes, & optional video material.



 


I collaborate with or outsource other marketing companies on your behalf for execution on Deaf Marketing services.


The costs of your marketing spend are not included in any pricing, except for PR packages, retainers, & trial/demo including the price of syndication.


I only do consultations, copywriting, PR, and reports in house. I can outsource for everything else to oversee the process on your behalf when needed. 



 


Free Strategy Sessions

Thirty Minutes - First Meeting is Complimentary*

TAM Sheet - Total Addressable Market

Opportunity Assessment

Risk Assessment

Roadmap

Options


*unless otherwise offered



Strategy Sessions are given for free in exchange for you letting me film this experience to promote myself and my team, and we will also provide you with video content that you can use to cross promote or promote yourself.



 


Click here to go to strategy session booking calendar page.





Already met? If in good faith you believe another strategy session is needed to address if a service is right for you then I might do another session with you, and you may fill out the form to request that session. If not, please contact me online to request a quote, or go ahead and buy a consultation or subscription.


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