Permission: Street Team Dos & Don'ts

Updated: May 22, 2019



Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to get them. Starting a conversation with people who want to talk is more effective than interrupting strangers that don’t. Do not try to sell to people enjoying themselves at events, but if the chance comes up tell them how they can keep having a good time. Eliminate pressure by having other people’s best interests in mind. Set the mood for every event by personally inviting people who want to have fun with each other and create value.

A probable purchaser is the type of person who is perfectly suited to an offering. Most people don’t care about everything, and assuming they care about something is a huge marketing mistake. Keep going by attracting just enough attention to close enough sales to produce enough profits. Focus on getting the attention of the right people at the right time. Prime marketing efforts for the probable purchaser to maximize effectiveness of attention grabbing activities by spending resources on people actively interested in similar things.

It is frustrating as hell when someone representing a company vandalizes property with promotional items. Not only can the company be fined or pursued otherwise with legal action, but most importantly this tactic is bad for the environment. Same goes for littering. As for vehicles, they are not places for promotional material. Use permission marketing. No one asked for this information so why waste efforts on someone who didn't request it? If it rains before they get back, people may be angry when the material becomes messed up on their vehicles. ​Without acceptance of an offer, there is no discussion only intrusion.

Effective street teams are mobile touch points for customer service at every stage of the relationship: before they buy, when they buy, and after they buy. Do not spend extra resources on ads for people who never care to look at them. Research optimal target market segments and focus on placements with lookalike audiences to customize a permission oriented street team route for each campaign. Buyers have more information available to them, and higher expectations for a relevant, personal experience when making a purchase. Delight people to develop mutually beneficial street team connections. Take a glance at street team dos and don’ts summary below.


Sources:

The Personal MBA

HubSpot Academy

Conscious Capitalism

Links:

Join Deaf Child's street team

Book Deaf Child's street team

How to Run a Grassroots Street Team

Music Marketing R&D