Intentions and Results in Content

Updated: Mar 29, 2019



The messages people internalize from content goes beyond design and wordplay. Intentions guide both customers and businesses in making decisions. People do not continue to interact with a company that promotes one idea, but acts on another. And companies usually cannot spare resources on reaching out to a person whose values will never align. How anyone communicates their purpose is the hidden key unlocking the door to their potential.

Creating a content strategy for each directive allocates the appropriate tools to drive follow through on calls to action. When people find things to do that fit with what they can afford as well as what they want or need, they tend to go with what feels good to them as long as it is working out. The information people have at any point in time about a business determines how much they react to what the business is doing. Planning all available touchpoints for news about a business can be the igniter that sparks someone else’s interest.

Results happen by supplying demand. Conscious marketers start a conversation with people about what they find valuable to then potentially get approval in offering that value. User experience is the ultimate deciding factor for positive action. The power of a brand lies in what others have learned, felt, seen, and heard about the brand as a result of their connection over time. Communicating with the right people at the right time pools resources to move projects forward.

Links:

How to Develop a Content Strategy

The Ultimate Guide to Content Planning

How to Create a Social Media Marketing Strategy

Marketing Management

Strategic Brand Management

Pic: The Quickening | Go Funk Yourself